A No-Cost Benefit to Help HR Departments Attract & Retain Young Professionals

As companies continue to navigate a highly competitive labor market, HR departments are investing significant time and money into hiring and retention efforts—Gallup surveys, professional development programs, flexible work arrangements, and competitive benefits. But with all these efforts, do they really know what’s making the biggest impact?

One of the unspoken challenges young professionals face today is achieving homeownership. With home values rising 42.2% in Iowa since COVID, affording a home has become more difficult, yet it remains a key factor in financial stability, community connection, and long-term job commitment. Employees who own homes tend to stay longer, build deeper roots, and become more engaged in their work.

Courtesy: NAR

That’s where we come in.

What if there were a way for HR departments to help employees reach their homeownership goals through a new employee benefit? And what if the benefit didn’t cost the employer a PEPM fee?

Our benefit provides employees with a $3,000 benefit maximum. It’s a strategic advantage for your clients to directly address a major financial hurdle for young professionals while helping to ease HR’s burden of reducing staff turnover and hiring expenses.