The Relationship Between Homeownership and Employee Retention

In the wake of the post-pandemic era, a shift has reshaped the workplace landscape, placing the balance of power in the hands of the employee. As businesses vie for top talent, hybrid and remote employment opportunities continue, along with the revamping of benefit plan designs to attract talent in the workforce.   

Forward-thinking companies are discovering that a homeownership assistance benefit can be a difference maker, offering a mutually beneficial solution for both employer and employee. Introducing an employee benefit for real estate services can provide a positive trickle-down effect for Human Resource departments pertaining to employee retention along with their hiring efforts in 2024.

The Positive Trickle-Down Effect:

1. Fulfilling the American Dream: By providing a real estate benefit, employers extend tangible support for the American dream. This benefit offering positions the company as an enabler of employees' long-term aspirations.

2. Employee Advantage for Homeownership: The inclusion of a homeownership benefit gives employees a distinct advantage in pursuing one of life's most significant milestones.

3. Financial Support for Monthly Mortgage: Beyond dream fulfillment, employers provide the necessary income through a salary to support the achievement of homeownership. In turn, employees will provide more focus and production to support their home mortgage.  

4. Establishing Roots for Longevity: Homeownership is more than a transaction; it's a commitment to a community and a future. By facilitating homeownership, employers empower employees to establish roots, creating a sense of belonging and longevity within the organization.

Supporting Millennials in Homeownership Goals:

Recognizing the unique challenges faced by millennials in achieving homeownership, Human Resource departments have an opportunity to bridge the gap. Tailoring homeownership assistance benefits to the needs of this key generation enhances an employer's appeal.

Our homeownership assistance benefit can be seamlessly integrated and communicated anytime throughout 2024. This flexibility allows HR departments to incorporate this benefit for strategic purposes, leveraging its unique advantages outside of their benefit open enrollment period for current, new and prospective employees.