Who’s Buying Homes?

As a brand new benefit, we don’t have history to share that speaks to employee utilization. What we can share is a new story from CNBC talking about first-time buyers and their impact on recent home sales.

Currently 50% of all home sales are first-time buyers.

This is a significant stat that illustrates the value of our benefit targeting this specific buyer segment for 2024.

First-time and would-be step-up home buyers were forced to sit on the sidelines as buyers paid all cash or offered above asking price to obtain a home in the last two years.

We’re seeing the velocity of real estate sales begin to slow down due to interest rates that will put our benefit advantages to work for your employees.